When Dedication Pays Off
From the very beginning, there was a clear division of roles: Traudl, as the hostess, was responsible for everything in the house, and Franz was known as “the man for the valley.” An excellent cook, she took care of the guests’ physical and emotional well-being, while Franz devoted himself to farming and matters outside the farm that benefited the entire valley. Despite opposition from the Chamber of Agriculture at the time and some mountain sheep officials, Franz succeeded in obtaining a permit to breed the Stein sheep. A great deal of hard work, persuasion, and breeding expertise have preserved this ancient breed. As a result, the Steinschaf is immortalized today not only in the Tux coat of arms but also in the Zillertal traditional costume, as the Tux loden is made from the animals’ wool.
More Guests, More Sheep, and a Tunnel
Traudl’s dedication to the inn led to an ever-growing number of guests, and Franz’s passion for farming brought about a comeback for the Steinschaf. This approach—tackling things with joy and passion—had a profound influence on their son Thomas. At just 26 years old, he took over the hotel and channeled the joy of work he had inherited into its expansion.
- In 2007, the “Alte Hütte”—as the “Texa’s Michtrinkstube” had been called in the meantime—became the “Alpinhotel Berghaus.”
- In 2013, the Berghaus Suites were added.
- In 2019, a major renovation took place: many of the old rooms were converted into lifestyle studios, and the property gained a panoramic pool, a natural swimming pond, and a restaurant with a direct view of the imposing Hintertux Glacier.
- The latest addition—for now—was the construction of the Green Living Apartments in 2021.
However, the most elaborate project isn’t even visible: it’s the tunnel that connects the hotel’s three buildings underground. “Just like marmots,” laughs the host family. “Basically, we’re located on an alpine pasture—only with a front desk. That’s why the Hintertux Glacier feels close enough to touch when you’re lying in the heated panoramic pool, enjoying the view of the eternal ice.”